Bui article

Bui gave an interesting perspective and in-depth analysis about the ways in which Vietnam Idol relates to American exceptionalism and individualism, while relating it back to the effects of globalization. In his article, he finds that Vietnam Idol's intentional focus on the youth "making it" despite adversity greatly aligns with the methods that American Idol utilizes as well (p.889). By promoting these "rags to riches" ideologies, consumers of the media are led to believe that they can beat the odds against them if they simply work hard and pursue big dreams. I found that this also applies to Filipino game shows and singing competitions that are broadcasted on The Filipino Channel, which was referenced to in Vergara's reading. In one show Wowowee, I thought about the images and messages that are translated to the public as the host offers to give money, car, cell phones - all these material items - to guests in the show who are competing, and who are typically struggling financially. This leads viewers to believe that going to the show and simply winning a game/singing competition can resolve their financial issues, but like the lottery, the likelihood is low and it merely casts a positive image on the hosts and the show overall - almost making it seem like they "saved" them. In another show The Voice Kids Philippines, they similarly showcase the narratives of kids prior to their performance, which tend to be heartbreaking and emotional, similar to how Vietnam Idol includes contestants like the one who wanted to win to support his parents and pay for eye surgery (p. 889). In this way, utilizing the youth and targeting emotional sentiments is effective in maintaining and reeling in viewers, but perpetuates images that do not adequately capture an individual's entire story.