Omar's Lecture, Shopping For Pleasure, Anti Road

All three of these are heavily centered around resisting hegemony.  In Omar's lecture, he talked about advertising that satirizes itself to appeal to young people, as traditional marketing techniques did not work. It appeals to the youth who, deemed cool, resisted the status quo. However, as the mainstream takes over the cool subcultures, it no longer becomes cool and the youth moves on.

In Shopping For Pleasure, women uses capitalism to take agency of themselves. They resisted traditional hegemonic gender roles by becoming active consumers. Because the free market is run by consumer demand, women were able to force the market to cater to them, changing the meaning of shopping. It was a traditional masculine activity before, and it is now associated with women.

In Anti Road Protests, the protesters protested cars, a big part of American culture and hegemony. To imagine the US without cars is very difficult, as many facets of American society is built around cars and transportation. They were fighting for the environment, and being against cars in the US is radical counter hegemony.