Lina Osofsky
913603947
5/30/17
Fisk, Shopping for pleasure
Shopping is sometimes compared to religion. Fisk says that it’s a kind of common sense that shopping malls are the cathedrals of consumption. This metaphor breaks down because there are important differences between religion and consumers. On p.269 Fisk describes how consumers use more common sense than religious people.
Fisk also touches on the femininity and gender roles of shopping -- that shopping is generally targeted towards women. He also says that women can challenge the demands of the world. In a mall women feel free to relax and do what they want. However, their freedom is only within spending, which isn’t actually free, it’s just an escape for women. By going to the mall, these women are supporting these gender norms that men have actually created for them. To counter this, some women are using their husband's money to shop. By using the man’s money to buy for her own pleasure, she is in control and asserts her dominance by doing this.
No comments:
Post a Comment