Fiske and Jordan

Both articles talk about subordination and the hierarchy in the social system. In particular, one point that was made in one of the articles was how a lot of commercials were directed towards the consumers, the women. This was because men most likely had a higher paying wage and were the breadwinner of the family. And, women were the ones who spent the money to provide for the family. On a related yet unrelated note, why are items such as pens split between men and women? When the company released pens "for women," they were twice more expensive than the regular pen they sold on the daily. These pens "for women" function and look the same as the regular ones, except they were pink and purple - because apparently women can not use any color color besides pink and purple. Colors towards a certain gender and goods directed towards a certain gender is not an efficient way to advertise good. It is because genders are more than just prices and genders. Genders are more than just a role.