Merchants of Cool

Commercials and advertisement banners help "merchants of the cool." The ads we see on television and in real life goes hand in hand with materialism and consumerism. This is a good or  a bad thing. Depending on the messages in the ads,  people can either have a more positive or negative outlook of the world. Messages are often directed towards adolescents and peers because they are the easiest to influence. Based on my personal experience, I have once bought candies and shoes based on the ads shown on television and in person. I wanted to be the cool kid on the block - having the right goods and produce that makes me "cool." But, where is this money coming from? Kids usually don't have an income to invest in such good and often go to their parents for their supply of income to invest in the "cool" material. This add to an unhealthy behavior and it really isn't the best way to go for advertisements.