Chia-Hao Chang
999672426
ASA 004
Prof. Abdullah
3 May 2017
Globalization
and the Public Cartographies of Vietnam Idol
Vietnam’s
culture has been influenced by the wave of globalization. For instance, the
idol culture, which were not presentable, now becomes more prevailing in
Vietnam. This was not soon after the introduction of Britain’s pop idol and
famous American Idol. In America, Idol means a “exceptionalism” or “meritocracy”.
However, in Vietnam, things get a little different than America. In Vietnam,
idolism meaning there’s an opportunity of being “honored”. Also in the article,
the author suggests that Vietnam has a relatively immature consumer market in
which many idol is offering “modern reality.” Thus, Idol is overly glorified as
the “dreams” come true and make “music stars shine” stating in the article.
This also indicts Vietnamese people are unable to tell from this “realism”. Vietnam
idol receives less circulation and prestige because the economic model of media
is way different than westerns. This idol movement also represents a new “colonialism”
as transnationalism shapes a bring back the image of “global village”.
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