Vietnam Idol by Bui Long

Vietnam Idol is a prime example of how the globalization and transnationalism of Western and American culture penetrates through most, if not all, of the world. American Idol's promise of stardom and the wealth associated with that is a theme transcendent among all countries' versions of Idol. This idea of 'upward mobility' is extremely interesting since it capitalizes primarily off the dreams and aspirations of the youth, which is the usual set up for the the contestants of the American version. The youth are treated in the show as succeeding and winning the grand prize of becoming the Next Big Thing, a showcase of how money and fame can advance society. In Vietnam Idol, this phenomenon has more cultural implications than simply becoming a popular singer. The show itself makes Vietnam out to look like a rapidly advancing and developing country. With the English music playing in the background of the intro of the show, it shows how Vietnam Idol is trying to mimic the vibe and 'modern' feel of the American version. This globalization and underlying enforcement of the socioeconomic power of the United States is furthered with the uncontrolled and transnational power power of the Internet and Youtube. Through Youtube and other various streaming websites, various pop culture phenomenons can easily be shared worldwide without being hindered by geography. Despite the external  This technology helps reinforce already existing hierarchies of wealth and social status in Vietnam all while 'invisibilizing' marginalized peoples within the nation. Poor people in rural communities have less connection and resources to have the technology to actively participate in talent searches like Vietnam Idol. Additionally, shows like this hide the prevalent issues of overworked and underpaid sweatshop workers and the resulting new forms of cultural racism.