Lina Osofsky
913603947
5/25/17
Merchants of Cool
This documentary is about analysts who study the “coolness” of teens. More specifically, who is considered cool, so they know who to sell their new products to. As a teen myself I understand their initial thought process. By targeting the cool kids, they can implement their new products into their environment. The cool kids are the kids who start all the trends in schools.
However, growing up in Palo Alto, I’ve learned that their isn’t such thing as “Cool” -- at least where I come from. Basically to be well known in my hometown, you just need to be a good person, or really smart, or both. This is why I always felt so included and safe in high school. I also felt free to wear whatever I wanted. But I do admit that there was a certain style that started to develope. It’s basically comfortable, stretchy, and anti-sweatshop clothing and shoes. I even worked at lululemon (I still do) which is the number one brand that all females wear in Palo Alto. My point about this change in “cool” is that these analysts will need to keep adapting their definition of cool depending on what year it is and where they are in the world. Secondly, the way that trends start now are no longer because of what some “cool” kid did at school. Trends now start and are spread online. More than half of all the funny sayings that I have said within the last year have come from vine.
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