Jordan and Fiske/ merchants of cool

the readings and the documentary are about consumerism. the documentary is about the teenage population of consumers. the reading by Fiske is about the consumerism through the women population. In both it shows how shopping centers are catered to the two populations. in the reading, the shopping area was originally a place that women could go without the company of men. it can be considered an act of cultural resistance due to the fact that the shopping center can be considered out of the the patriarchy, since men do not go to the shopping center and was only for women normally. it is a place that can make people happy or at least a short happiness that can distract people from the struggles that they have in life. it is a distraction from everything normally, which can contradict the cultural resistance because it is distracting women from the things that happen in their lives. although it could be a way for women to meet up and discuss how they are being treated and issues in society without the men in their lives watching over them. now in days, shopping is a fun thing to do and a distraction from the issues of everyday lives. personally shopping is fun and can be interesting. its a completely different culture and was a culture developed around women at first. that is why there is a expectation for women to love shopping and a stigma if guys like shopping. the industry also warps the body image that women have and the standards of beauty which is to be light skinned or nicely tanned, and to be skinny but have breasts and a big butt, which for a majority of women is impossible to achieve.