As a women I never really thought shopping to be a form of power and resistance. I do enjoy shopping it has become sort of therapeutic; sometimes I don’t even buy anything. Fiske looks at women consumerism in different forms. He talks about the show the Price is Right. Since women have the stereotype of being the homebody who takes care of family routine, they should be good in guessing the cost of items. When a women names the price of a household item, it is not as surprising if she gets it right. However, if a man guesses the household item correct it becomes more exciting.
The idea of mass women consumerism has created the split between femininity and masculinity. Men are seen as producers/earners who provide the funding for the family. Women are seen as consumers/spenders who buy everything necessary for the family using the money of their husbands; they also buy unnecessary items. This idea is constantly reinforce and has become apart of the culture. Women are known to be shoppers and men are just the ones carrying their purses and paying for everything. Although this is not true, it has been represented in popular culture through music videos, movies, shows, etc.
Jordan introduces the activism group called Reclaim The Streets (RTS). Who were responsible for a street party aimed at showing businesses and political flaws. I have heard of this group before and they are performance activist who thoroughly think about their strategy and make it attractive for the public to observe.
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